
Communication Breakdown, It’s always the same, I’m having a nervous breakdown, Drive me insane! -
Led Zeppelin. ”Communication Breakdown”. Led Zeppelin I
Do you ever feel like your audit and professional communication skills are like a sinking lead balloon?
It is not enough for you to be truthful in your audit or fraud findings – your written and spoken words must be precise to your audience; you only get one change to make a good presentation. Let’s be honest: Internal Auditors et al are not known as superior communicators. I’m sure I’ll receive comments saying, “That’s not true!” or “What study did you look at to base your conclusion?”. Folks: Management’s and employee’s perception comes from their experience. They don’t need me to restate their belief that IA is the oppressive “traffic cop” – one that rivals Legal Department’s cringe-inflicting reactions. Generalizations are generally true and perception is reality. Deal with it!
Or, should we? Not just no, hell no!
It’s time to change perceptions and change our communication styles.
In this edition of “Where Is Your North Star?”, I will be walking through two strategic areas of communication breakdown between auditors and our customers. I will discuss some of the strategic challenges that Internal Audit faces in communicating with our customers and give you a preview of future posts on tactics you can use today to help your oral, written, and visual skills. It is extremely important that Management, Board of Directors, and our customers know and feel that we are partners in their business model (except for fraud, waste, and abuse). Before we begin, let me ask you a tactical question: Are you willing to work for years (IMHO*: your lifetime) to be a better communicator? If not, this post will not be for you. I don’t want to hear from the “haters” and say that it is an impossible task to communicate your findings to an unwilling Management. This situation occurs very rarely and I will not accept the premise that it cannot be done.
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I see two main areas of strategic communication breakdowns between auditors to Management:
- We Don’t Understand Our Audience
- We Need To Change Management’s and the General Public’s Perceptions About Our Profession
To be an effective and efficient communicator, you have to tailor your communication to your audience. Notice I DID NOT say “tailor your message”. Of course, there are times that intense clarity must be displayed boldly – but do you really want to come across with that intensity with an AP Clerk? Here is a quote from one of my favorite authors on the subject: Dr. Frank Luntz -
One of the reasons why there is so little successful communication in this country (the United States) is that so many of our communicators don’t truly understand something as basic as who their audience is.
Dr. Frank Luntz. ”Words That Work: It’s Not What You Say, It’s What People Hear”, p. 180.
One of the communication errors I have observed (and I have done it, too!) is when you are frustrated at a customer. The emotion gets the better of you. You start to make hasty generalization about that person, their department, or the company not caring about controls. When you get into that emotional state, what does that AP clerk perceive? Does the clerk perceive you as part of Management? Do they perceive you as being harsh? If the answers are “yes”, you have problems with message effectiveness. It doesn’t matter that you’re efficient (clear) – your effectiveness will be poor.
Here’s a question for you: Since this blog’s audience is generally college-educated, should you use SAT words and jargon to all of your audiences? No. Do you anyway? Probably. Your CEO does not care about “control environment” or “control activities” – they care about a zero tolerance attitude toward fraud, waste, and abuse, they care about the company’s business risks. The use of jargon clouds what we want to say to Management. Let us remember who we are talking with – the public does not understand our lexicon. We must give a translation to our customers if we want to improve the organization’s risks. We have to be the bridge builders for our customers to cross.
To change people’s opinions of internal auditors, we must communicate that we make a positive difference. For example, be available for customer requests – and, if you cannot, refer them to a consultant or internal professional. Never say, “No.” Yes, I said it – Never say no. You may not be the right person to answer the question but be responsible for facilitating an answer. Internal Audit is often perceived having all the answers and you have to answer many questions about everything in the company. Internal Audit should be the one place where customers get the answer they need. Internal Audit should help and give answers for customers. Why is this important from Internal Audit’s perspective?
- If you are not a trusted advisor, how will you be able to fully understand risk from a top-down and a bottom-up perspective? You won’t.
- If you’re not that trusted advisor, how will you ever find out where the risks are in your enterprise? You won’t.
To put a finer point on top-down and bottom-up perspectives in your communication – your AP clerk is not going to care about revenue recognition risks and your AR clerk will not care about disbursement accruals that are improperly recorded. But it is Internal Audit’s job to actively listen, put those risks together from the source, and communicate this information to Management for consideration. Why is this important? The AP and AR clerk in the example deal with the details every day – but don’t know if their concerns are valid from a macro risk perspective. Conversely, Management wouldn’t otherwise know about the situation - thus having incomplete information about the detail in the financial statements and whether the AR and AP clerk’s concerns are valid. Internal Audit is the catalyst for information distribution and, potentially, incremental positive change. If the auditor cannot listen and communicate effectively, this issue would be lost and risks could be exploited.
Let’s say that Internal Audit has had repeated successes like the one I described above – continually delivering and communicating opportunities and risks to Management. This does not stop the communication cycle: it is important to remind Management and all of your customers that Internal Audit has changed. If you are having a meeting with the Audit Committee or senior management, it is important to project the positive influence that Internal Audit has had on the organization:
- We have reduced your risk.
- We have made you more efficient.
- We have worked with our colleagues to deliver results for you.
How often do internal auditors make this point? Unfortunately, not enough. No wonder why we are perceived as the “bad cop”! If our department is seen as only coming up with problems – with no solutions – it is no surprise that we’re treated the way we are. We have to show value. We have to show results that are beyond the expectations of Management and the enterprise. We have to show that we create value, not drain Management’s patience with constant bad news.
Considering these facts and perceptions, do you think Management is singing the same Led Zeppelin song and, “…having a nervous breakdown…” with Internal Audit?
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In conclusion, communicating with Management or staff is a very difficult task for Internal Auditors because of our perceived “bad cop” position. It is extremely important to remember that Auditors must face the two main issues to potential communication breakdowns: not understanding our audience and changing Management’s et al perception of Internal Audit. We can do these tasks through the very simple message from a great thought leader and communicator, Jack Welsh:
I used my words to give our people a more outward focus on the cusotmer so that they would always try to satisfy that customer. That’s why I said again and again: ’Companies don’t give job security. Only satisfied customers do.’”
Jack Welsh – through the book, “Words That Work” by Dr. Frank Luntz, p. 127.
NOTES:
- * IMHO = In My Humble Opinion
- I would highly recommend reading Dr. Frank Luntz’s book, “Words That Work: It’s Not What You Say, It’s What People Hear”. See the link to Amazon for more details. I receive no compensation from any party for recommending the book to you.